Most businesses have a love-hate relationship with online reviews, that’s completely understandable. But, whether you like it or not, online reviews are a big part of purchasing decisions.
Let’s face it, this generation has become digital. One last stop is usually performed in the digital world before taking action in the real one.
84% of customers searching for services mentioned they do not have a specific brand in mind when searching on the internet!
“The higher you are on the search engines, the more likely your website will be visited”
People who leave reviews are categorized into three different types:
- You have the loyal fans who love and spread the word about your business without thinking it twice.
- You also have the neutral customers that don’t really care about your, or any other business.
- Lastly, of course, you got the angry people out there leaving angry reviews without having anything positive to say.
So… Why are reviews important?
- 84% of people trust online reviews as much as a personal recommendation
- 7 out of 10 consumers will leave a review for a business if they’re asked to
- 54% of people will visit the website after reading positive reviews
- 74% of consumers say that positive reviews make them trust a local business more.
Stats according to BrightLocal survey. Read full findings HERE.
Let’s stop and think for a moment. Surveys state that fully 84% of people are willing to trust the opinions of total strangers when deciding whether to make a purchase.
So, in reality, whether you like online reviews or not, it’s imperative that you pay attention to them as a reputation marketing opportunity.
In summary, the more reviews you have, the more customers you will attract!
